Join Our Team
The Kindred team develops and implements research-backed practices and support for parents, staff, and school-based and educational systems leaders to partner in co-designing equitable, anti-racist schools that advance collective well-being. We seek individuals to join our organization who share our vision of thriving communities and will flourish in a work environment with big goals and a committed team to accomplish them. Please see below for current opportunities.
Senior Director, Communications
In today’s society, there are few opportunities for parents to connect meaningfully across racial and socioeconomic differences. This leads to inequitable access to educational opportunities and economic advancement. It also prevents us from realizing our shared humanity and raising the next generation to value those different from themselves.
Kindred strives to create an active network of parents and school staff who connect with one another in a vibrant community to exchange ideas, share resources, and drive each other’s belief and motivation to eliminate educational inequity in their communities. Kindred envisions a world where children and families thrive – without difference by economic situation, racial or ethnic identity, ability or other designation – by collaborating for each other’s well-being. Grounded in participatory action, Kindred is on the cutting edge of a new approach to organizing and engaging families. We seek individuals to join our organization who are captivated and driven by our mission and thrive in work environments with big goals and a committed, resourceful team to accomplish them.
About this Role
Reporting to the executive director, this is a senior level role for someone with demonstrated success in developing and driving a communications strategy for a startup or results-oriented, nimble organization. As the first person in this role, you need to love to roll up your sleeves and to create communication assets with attention to detail, while also being able to “zoom out” to develop a smart strategy that advances programmatic outcomes. We are looking for someone who wants to be part of creating something exciting and new and someone for whom this work is much more than a job; it’s your calling. We are seeking an experienced senior director of communications to develop and implement a communications strategy that will achieve four outcomes: (1) influence the local and national education narrative to incorporate collective well-being as an expected and necessary outcome of schooling; (2) advance Kindred’s influence with relevant constituents to drive broader awareness and donor support for the organization; (3) hone Kindred’s brand, including developing our voice, core messages, and communications assets to effectively reach a variety of audiences; and (4) develop brand integrity across platforms and team members’ activity. Responsibilities for this role include:
Strategy development, implementation and communications leadership
- Develop the strategy and workplan that will achieve the four outcomes listed above.
- Oversee the writing, design, production and codification of print and digital materials, publications, newsletters, reports, donor collateral, social media, etc., ensuring that all materials align with Kindred’s brand and communications guidelines and present a holistic narrative consistent with the organization’s strategic plan. In some cases, you will be the lead developer of these materials.
- Evaluate the effectiveness of communications strategies and ensure quality standards by setting and tracking quantitative and qualitative metrics.
- Provide strategic guidance to Kindred’s program team to capture stories and visual media.
- Cultivate strategic relationships with relevant and influential media outlets and influencers— including print, broadcast, and digital—to anticipate and maximize coverage opportunities, and providing training and coaching to key staff and brand ambassadors to be effective spokespeople
- Develop a proactive earned media strategy, including press releases, media advisories, letters-to-the-editor, and opinion pieces, as well as briefing materials for any media related opportunities
- Act as a spokesperson to the media on behalf of Kindred when necessary
Public relations and development
- Create and collaborate on execution of communications strategy for annual fundraising events and objectives, in coordination with the senior team
- Map opportunities for Kindred’s work to be showcased, such as at conferences and in donor meetings
- Collaborate with development staff to develop an effective donor cultivation program.
- Develop talking points for key events, and coach presenters
- Create and/or amend presentations for external meetings
Management of online community
- Oversee the strategy and implementation of Kindred’s online community, Kinnect!.
- Evolve the vision and direction of Kinnect! based on lessons learned from rapid prototyping.
- Manage the director of online community to achieve outcomes.
Contribute to the vision and direction of Kindred as a member of the senior team
- Aggregate and present data from work to influence the vision and direction of Kindred’s work.
- Thought partner with colleagues to improve progress to outcomes.
- Contribute to organizational development of Kindred, including strategy, core values, performance evaluation, recruitment and retention of staff, etc.
Desired Attributes, Experience, and Skills
If you possess an unwavering commitment to the advancement of educational equity and racial justice, you are a deeply curious learner, you love thinking big while accomplishing tasks quickly with high attention to detail, we invite you to join us at Kindred. We are seeking candidates with the following competencies and experience:
- Communications expertise
- A minimum of 10-12 years in strategic communications with experience including strategy, public affairs, advocacy, messaging, public relations, brand image management, and public and/or government affairs, ideally in nonprofit, agency, or political/policy environments
- Demonstrated track record of creating and implementing communications campaigns and external communications activities that advance programmatic impact.
- Demonstrated leadership and experience managing communications for complex projects, including those related to racism and education
- Experience with media relations and ability to generate press coverage for clients, established media relations a plus
- Evidence of effectively deploying social media across multiple platforms to grow user engagement
- Demonstrated ability to engage effectively with external strategic partners, donors, and stakeholders.
- Vision and strategy development and implementation
- Evidence of translating ambitious ideas related to social justice into a vision that compels others to contribute their skills and resources to advancing that vision.
- Demonstrated track record of converting your vision into a strategy with clear priorities and tasks with measurable ways to assess progress.
- Strong judgement in prioritization
- Keen attention to detail
- Avid learner, as evidenced by regular reliance on data and systems for incorporating feedback into your work products and approach
- Ability to bring clarity and direction where there is ambiguity and calm leadership during periods of stress
- Exceptional interpersonal and written communication skills
- Able to build relationships with others that foster trust quickly across people of different races and socioeconomic levels.
- Outstanding writing and editing skills and expertise in different types of writing, including reports, press releases, blog posts, social media posts, and policy-focused documents; familiarity with AP Style conventions
- Ability to translate complex messaging related to educational equity and racial justice to professional and mainstream audiences without shying away from the need to address racism as a root cause of inequity in the United States
- Full English fluency, with strong preference for Spanish fluency
- Compelling, concise oral communication skills
- Demonstrated track record of creating compelling, clear digital and print materials that reflect aesthetic design principles
- Management experience
- Track record of success coaching and developing others to achieve ambitious goals while supporting them personally to identify and pursue their purpose.
- Technology savvy
- Advanced knowledge of Microsoft Office Suite, Gmail, Google Drive, calendars, and graphic design software (Adobe Creative Cloud, specifically InDesign, Illustrator, and Photoshop)
- Working knowledge of how to create newsletters and fundraising campaigns
- Self- and cross-culturally aware
- Comfortable talking about racism, race and socioeconomic status with all audiences
- Experience working with and valuing people who our system often has not, likely because you are a person of color or because you have deep, immersive experience working with African American and Latinx communities.
- Field-based knowledge
- Familiarity with the DC and national education landscape – including the key stakeholders – and/or the ability to learn it quickly. Familiarity with core themes and research about education – especially as related to the root causes of educational advantage and disadvantage. Familiarity with norms of child development and experience with parents – either as a parent yourself or through working with parents.
- Committed to demonstrating our core values: Our core values are Equity, Love, Humility and Impact.
- Equity: We envision a society where each of us embraces our roles in perpetuating and interrupting oppression to realize our collective liberation.
- Love: We have a responsibility to each person with whom we interact to show up with open hearts and minds by critically reflecting on our interactions in terms of our identity and repairing any ruptures.
- Humility: We seek to be influenced by the ideas of others and collaboratively create change.
- Impact: Everything we do, every day, is in pursuit of measurable, sustainable outcomes toward a more just society.
Timing, Location, and Compensation
This role begins immediately. Candidates may be located outside of Washington, D.C. if they possess a strong knowledge of the political and educational landscape of the area; otherwise, candidates should live in metro-Washington, D.C. We offer a very competitive benefits package including health, retirement matching, flexible work location and paid leave for individuals working full-time. The salary range for this role is $100,000-$135,000, commensurate with experience level.
Kindred strongly values equity and challenges historical inequity with an unwavering focus on dismantling systemic racism. We work towards creating a more just society, and as such we are an equal opportunity employer and do not discriminate on the basis of race, color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood or any other characteristic protected under DC law. This role requires physical activity in the form of moving among schools, among rooms in schools (some of which requires climbing stairs, bending and crouching) and carrying approximately 20 pounds of materials.
Please send a 1-2 page cover letter describing who you are: how do you identify, what drives you, and how you have lived out your values as related to the aspects of this role. Please include why you are personally compelled by Kindred’s mission. Applicants who do not respond thoughtfully to this prompt will not be considered. Please also include your CV and 3 work samples, at least one of which could include an example of your instinct for visual aesthetics. These could include, for example, a press release, social media posting, 1-page summary overview of a program and/or powerpoint presentation. Email all documents to firstname.lastname@example.org with Senior Director, Communications in the subject line.
Facilitator and Organizer
In today’s segregated society, there are few opportunities for parents to connect meaningfully with one another across racial and socioeconomic difference. This leads to families having connections to different networks of resources that provide inequitable access to educational opportunities and economic advancement. It also prevents us from realizing our shared humanity and raising the next generation to value those different from themselves.
Washington, DC is home to more than 45 elementary schools with diverse student bodies where developing connections across difference is possible but does not tend to happen on its own. Parents need brave, safe spaces and skilled facilitation to build trust and relationships with one another. Kindred establishes these spaces by facilitating dialogues among families of diverse backgrounds that culminate in their taking collective action to benefit all students.
Kindred envisions a world where children and families thrive – without difference by economic situation, racial or ethnic identity, ability or other designation – by collaborating for each other’s well-being. Grounded in participatory action, Kindred is on the cutting edge of a new approach to organizing and engaging families. We seek individuals to join our organization who are captivated and driven by our mission and thrive in work environments with big goals and a committed team to accomplish them.
About this Role
Kindred strives to create an active network of parents and school staff who connect with one another in a vibrant community to exchange ideas, share resources, and drive each other’s belief and motivation to eliminate educational inequity in the communities where they reside. To build community, Kindred begins in elementary schools with parents and staff, facilitating small group dialogues about identity, racism, classism, and educational inequity that conclude with participants taking an action together to cultivate inclusivity, advance equity, and support a school community where everyone can thrive. We are seeking an individual who exhibits a track record of success and passion in organizing, facilitation and coaching to lead the work in 2-4 school sites in the 2019-20 school year. Responsibilities include:
Direct Program Implementation (80%)
Organizing & Dialogue Facilitation
- Meet with parents and/or school staff 1:1 to build trust, understand their challenges and aspirations, and invest them in joining a dialogue group that will advance educational equity and racial justice.
- Using provided curriculum, co-facilitate dialogue sessions to meet desired outcomes – during dialogue, parents and/or staff discuss their identities, histories, and aspirations toward the goal of developing authentic relationships and taking collective action to advance educational equity and racial justice in their school
- Maintain ongoing communication with parents and staff in between dialogue sessions to ensure they feel supported and to attain 80% attendance rates.
- Motivate 40% of dialogue participants to facilitate their own dialogue groups.
- Coordinate logistics, including food and childcare, for dialogue groups.
- Guide the development and efficacy of equity committees, supporting parent and/or staff alumni to lead the committee in taking actions that advance education and racial equity at the school.
- Recruit alumni participants to join the equity committee at their school following their participation in dialogue.
Alumni Coaching & Cultivation
- In schools where you are supporting parents and/or staff to facilitate dialogue groups or lead equity committees, lead bi-weekly group supervision and 1-1 coaching of parent and/or staff facilitators and leaders, designed to increase their reflective capacity, deepen their awareness of their own cultural identities, and strengthen their facilitation and leadership skills.
- Conduct observations of staff and parent-led dialogues to ensure fidelity to model across school sites and support the learning and growth of facilitators and leaders.
- Connect dialogue alumni to the digital network of Kindred communities across the city, as well as opportunities to continue their engagement beyond their school to city-level advocacy opportunities.
Principal Coaching & Communication
- Maintain ongoing communication with school leadership about the progress of dialogue groups.
- Meet regularly with school leadership to align Kindred’s work with their strategy for incorporating family voice into the school’s policies and practices.
Strategic Planning and Implementation
- Using the information gained from multiple conversations with families, observation of school events and conversations with the school leadership, develop a strategy for accomplishing the identified goals of Kindred’s partnership with the school.
- Develop a plan to implement this data-informed strategy, identifying benchmarks and regularly reflecting on progress to outcomes.
Organizational & Program Design & Data Analysis (20%)
Critical Thinking and Design
- Contribute your lived experiences and insights to the co-design practices of the organization, including staff policies, organizational priorities and program design.
Data Maintenance & Analysis
- Weekly, update Kindred database with a record of your meetings and attendance.
- Using Kindred’s rubrics and reflection tools, review weekly progress of your dialogue groups to achieving goals.
- Weekly, synthesize the reflections from your data analysis as part of your check-in with your manager and to inform ongoing session design and organizational planning.
Desired Attributes, Experience, and Skills
If you possess an unwavering commitment to the advancement of educational equity and racial justice, and you love building connections among people, helping them uncover critical parts of their identity and cultivating positive energy toward collective change, this is the role for you. Because we are a start-up, we are looking for someone who wants to be part of creating something exciting and new and someone for whom this work is much more than a job; it’s your calling. We are seeking candidates with the following competencies:
- Advanced facilitation skills
- Demonstrated comfort managing group dynamics while facilitating the dialogue process
- Ability to make observations about group dynamics and make adjustments or intervene as necessary to cultivate a safe space and ensure the active participation of all members of the group – you notice who is doing the talking and who isn’t, and you can intervene without making the talker or the quieter group members feel badly
- Ability to synthesize information for clarity and understanding
- Ability to keep the group focused on goals and outcomes while simultaneously providing the space necessary for group members to develop authentic relationships and experience growth in their self-awareness and racial consciousness
- Exceptional interpersonal and political skills
- Ability to build relationships with others that foster trust quickly across race, class, and other social identity markers
- Ability to navigate power dynamics and develop political maps to diagnose sources of influence within a community
- Clear, approachable communication instincts, appropriate to audience – people get what you say most of the time and you can notice and respond when you sense misunderstanding
- Clear written communication skills using standard grammar and syntax
- Self-motivation and sense of responsibility
- You produce results without a lot of supervision and have practiced “managing up” to a supervisor, including pro-actively sharing information and seeking thought partnership
- You love setting concrete goals and achieving them
- You thrive in new environments without a lot of guidelines (we are a start-up!)
- You are timely and prepared for all of your meetings
- You have practiced systems for keeping yourself and information organized
- Critical thinking and results-focused
- You collect data (qualitative and quantitative) and analyze it as part of your regular practice because you want to make decisions based on the best set of information available
- You are willing to change course when data indicates we should, and you are able to shift priorities and approaches to maintain excellent performance during periods of stress and/or ambiguity
- You have a track record of seeing patterns among things and being able to connect those patterns to things that need to change or be done differently
- Self- and cross-cultural awareness
- We talk about race and class in these dialogue groups and as a staff. As the facilitator and a leader of facilitators, you must be comfortable in your own skin and able to talk productively about race and class with all people, with some help and guidance from your teammates as needed.
- You effectively guide group members along their respective journeys toward cultural proficiency, with a focus on building racial consciousness.
Additional desired attributes, experience, and skills
- Education or mental health – Our model is a crossbreed of educator-meets-psychologist – we would like you to have experience or knowledge in one of these areas either as a teacher, social worker or something related.
- Technology – You have used the Microsoft Office suite, Gmail, Google Drive, calendars and basic social media (Facebook and Twitter) effectively without guidance.
- Parent-child relationship knowledge – You are familiar with the norms of child development and have experience with parents and children – either as a parent yourself or through working with parents.
- Experience with traditionally marginalized populations – You have experience working with and valuing people who our system historically has not and whose communities continue to experience systematic oppression in our nation. We are especially seeking deep experience working with Latinx and African American populations.
- Spanish – while we will consider exceptional candidates who meet all of the above criteria but are not fluent in Spanish, very strong preference will go to those fluent in Spanish.
- Education and years of experience – We envision successful candidates having real-world experience practicing elements of what we have listed above. This is more important to us than any specific degree.
Timing, Location, and Compensation
The role begins June/July 2020. Candidates must be located in metro-Washington DC. We offer a very competitive benefits package including health, retirement matching, flexible work location (within DC area) and paid leave for individuals working full-time. The salary range for this role is $65,000-$80,000, commensurate with experience level.
Kindred strongly values equity and challenges historical inequity with a persistent focus on dismantling systemic racism. We work towards a more just society, and as such we are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood. This role requires physical activity in the form of moving among schools, among rooms in schools (some of which requires climbing stairs, bending and crouching) and carrying approximately 20 pounds of materials.
Please send a 1-2 page cover letter describing who you are: how you identify, what drives you, and how you have lived out your values as related to the aspects of this role. Please include why you are personally compelled by Kindred’s mission. Cover letters that do not reflect thoughtful response to this prompt will be dismissed. Please also include your CV. Email both documents to email@example.com with Facilitator & Organizer in the subject line.